Sydney Mural Artist Bait And Tackles Plastic Pollution

#PlasticFreeBeaches

A team of creatives from Sydney’s Northern Beaches have taken an unconventional approach to raising awareness during Plastic Free July, using a series of artworks to encourage Northern Beaches locals to reduce their plastic waste.

Mural artist Patrick Hunter, aka Inkhunter, has designed a series of street art posters that will be available for free download; encouraging places such as local businesses, shop fronts, cafes and schools to display this artwork.

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The campaign presents the problem through a unique lens, and challenges locals to join the global movement by highlighting the negative impact plastic has on our oceans and marine life.

The #PlasticFreeBeaches team said “Our goal is to raise awareness by creating imagery that is made to stand out. We need all the support we can get to share this message. So far, the community response and acceptance has been incredible and we’re hopeful that this translates to permanent change,”

The memorable, ‘in-your-face’ images have been designed using the colours red and blue, which are commonly used by large corporations such as the fast food industry to evoke consumption within individuals.

“I have chosen to use these colours to represent a key contributor to the huge amount of plastics in our oceans. We consume with our eyes, and red and blue are commonly used by major brands to entice hunger and consumption, even if we don’t have a need,” Hunter said.

The #PlasticFreeBeaches team hope that by giving the community an opportunity to create their own ‘street art’, it will increase awareness and inspire a wake up call, reinforcing the need to act now.

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Hunter was set to showcase his ‘reduce, reuse, recycle’ art exhibition in October, however the art scene has been heavily impacted by the COVID-19 crisis and he was unable to move forward with the event. Forced to rethink his approach, Hunter has instead created a movement that has emerged beyond the walls of a gallery and into the streets of coastal towns throughout New South Wales.

Craze, another artist involved in the project installation said; “This is a call out to people who want to get involved in reducing plastic this July- let’s reduce, reuse and recycle. We’re encouraging all ages, from all walks of life to unite for the cause and to work towards building a brighter future for our beaches,”

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To download this artwork or for more information on how to get involved, visit https://www.plasticfreebeaches.info/

Special thanks to all who have helped launch this initiative, including but not limited to.
@inkhunterartist, @olliebrewin, @thecrazeco, @el.devine, @matt.lambley,
@thedroneman, @mlon, @profetsone, @bezier__ & @ballinonabudgetmedia