Tag Archives: Purpose

  • Alerts Drops New Suffa Produced Track “Southside” With Purpose

    Alerts Drops New Suffa Produced Track “Southside” With Purpose

    Adelaide Mc Alerts

    Adelaide emcee Alerts has dropped his new single “Southside” via YouTube tonight featuring Purpose, produced by Suffa of the Hilltop Hoods, mixed by Simplex and featuring cuts by DJ Sanchez. The three-minute offering from the pair gives a full 360-degree insight into growing up in the Southern Suburbs of Adelaide, affectionately known by many as the Southside. Per capita, the Southside of ADL has arguably produced more nationally prominent rappers than anywhere in Australia with the likes of Hilltop Hoods, Delta, The Funkoars, Terra Firma, Prime, Prime, K21, After Hours and Train Of Thought all coming from the South and this track continues the legacy of quality – check below.

    Alerts first came to national attention on Simplex’s debut Obese Records solo album “Audio Biography” through the standout posse cut track Opus Operandi along with Australian legends Delta of Nuffsaid Records and the ever-talented Motions. His memorable show stopping live performance accompanying this song at Home Grown for Da Klinic’s 10th birthday bash in July 2011 at the now defunct HQ Complex main room really put him on notice. The track earned a place in esteemed Sydney DJ’s Shan Frenzie’s memorable Show & Prove mixtape showcasing the best hip hop released that year across the country along with the likes of Trem, Bias B, Drapht, Mantra plus more.

    Alerts would go on to collaborate significantly with Kimence, as well as with a careful selection of Adelaide best including Mnops, Social Change, DJ Dyems and most recently Conseps. It is his stand-alone music however which has really established himself in his own right and led to support slots with the likes of Royce Da 5’9, Ras Kass, Kerser, Kings Konekted, Tech N9ne, Raekwon & Slick Rick, Skrub, Complete, ChillinIT & Wombat, Rates, Delta, Cormega, Spice 1 and Fat Joe since 2015 leading him to headline his own gigs. Having performed all up and down Adelaide, Melbourne and Tasmania, Alerts has built a reputation for himself somewhat the old-fashioned way as a writer and performer from the ground up with a swell of support.

    Back in late March 2018 almost two years ago to the day, Alerts dropped his impressive debut “The Prisoner” track produced by Simplex of Terra Firma. With the captivating visuals to the song executed by Josh Davis & Heath Kerr (Heata) of 1984 Films, the 4:20 minute offering has been played over 42,000 times on YouTube alone – a strong effort for his first independently released, unfiltered track.

    Following a busy period of extensive performances across the country, the in-demand follow up was the three and a half minute “Get It” single released in June 2019, again produced by Simplex. The continuity in production work of the pairing of Alerts and Simplex sounds and feels like a natural fit and served as popular follow up to the breakthrough The Prisoner track. The music video is again Executed by Josh Davis and Heath Kerr of 1984 Films, really showcasing their diverse talents behind the lens. Get It also spawned a recent remix by Simplex, providing a fresh take on a heartfelt track.



    Stay tuned – more Alerts music on the way soon, from the Southside to nation wide.

    Words By BattleRap Writer



  • Vents Announces Adelaide Show

    Vents Live In Adelaide

    VENTS live at HQ (18+)

    The Lesson and Golden Era Records are proud to present Vents live at HQ on Thursday 24th March (Easter Thursday), licenced until 2am. Supporting Vents is Purpose, Claz, Quillmore and DJ's Sanchez + Lotek (UZN).


    Since releasing ‘Hard to Kill’ in 2007, a loyal following eagerly anticipated his next release. An extended hiatus didn’t tarnish Vents’ standing with hip hop fans; in fact it fed the anticipation. ‘Marked for Death’ served as the big brother to his debut release, with a more mature, introspective, sometimes cynical but always honest view of the world, that is both unique and entirely relatable.

    In 2011 ‘MARKED FOR DEATH’ proved to be the follow up everyone was waiting for. The lead single ‘HISTORY OF THE WORLD’ was a scathing review of corporate greed. The follow up single ‘ROLLIN BALLS’ was an underground hit and the accompanying video has over 385,000 views on YouTube.

    Vents is currently working on his 3rd album which will see the light of day very soon.


    The restless mind behind the ‘If the City Had A Voice’ mixtape series, Purpose defied the odds in 2013 by landing on the ARIA Album Charts for his debut 'Where It Starts’, topping the MGM distribution chart before it’s release – all without a record deal. This album delivered his biggest hit both as a performer & as a producer, a top 10 highest played song on national radio rotation. This allowed him to embark on a 40-date tour, further solidifying his following.

    Although a celebrated song-writer, producer & performer, Purpose continues to represent Australia at the biggest landmark international emceeing battles in the world (OZ, USA, Canada & UK). With a chest full of medals and a hard-drive full of new music, he is looking forward to his biggest year yet in 2016 which will see the release of his second album “Make Yourself At Home”.


    Claz has steadily been releasing music since 2010, released in 2012 the excellent ‘Living in the Meantime EP’. Claz has supported Briggs, Mata & Must, Remi & Hau, Maundz, Oddisee and has most recently released the mixtape '7th Floor Blues' on February 29th, celebrating the balance between space and time and is available now at -http://claz.bandcamp.com/.


    Quillmore are an up and coming Adelaide Hip Hop group consisting of two emcees, Gilly n Chocka-Block with DJ Luter back them up on the 1’s & 2’s creating original Hip Hop with a nostalgic Golden Era boom bap vibe. Quillmore have supported Anecdote, La Coka Nostra, Mobb Deep, Onyx and have released their Demo with their single ‘G-Down’ and accompanying film clip.

    DJ Sanchez + Lotek1200 are the resident DJ’s on The Lesson on Fresh 927. Catch them every Tuesday night from 10pm – Midnight on Fresh 927 dropping a mixture of brand new, classic and rare golden era hip hop jems along with interview’s and performances with a who’s who of International and Australian hip hop artists.

    Vents Adelaide Flyer

    Vents at HQ Tickets available now.

  • Purpose From London With Love(Official Promo Clip)


    Purpose, Australian Hip Hop, Ozhiphop, Ozhiphopshop

    Purpose From London With Love(Official Promo Clip)


    Adelaide MC Purpose has just released From London With Love. The brand new track and clip features Purpose traveling around London made recently during a recent trip for Don't Flop Battles' 6th Birthday event where he represented Don't Flop Australia and took on Quill. From London With Love was shot entirely on a Go Pro cam and edited by Purpose to create this postcard feel clip.

    Check out Purpose From London With Love below.

  • New Music! Purpose Ft DJ Butcher - Bad Kids Camp

    Purpose Ft DJ Butcher - Bad Kids Camp


    Adelaide MC Purpose has just released a brand new track along with a new clip featuring heavy production from Brisbane's Born Fresh Records label DJ Butcher. The video was shot by Richard Sandham for EightLimb Films. Co-directed by Richard Sandham and Purpose for Number 83.

    Check out the brand new clip below.

    Keep up to date with Purpose via these links.

    Official Website





    Keep up to date with DJ Butcher via these links.






  • Raise the Roof IV Gig Review

    Raise The Roof IVWhen I first arrived at legendary Melbourne venue the Espy (Esplanade Hotel,) for Raise the Roof IV, my most prominent thought was relief to be out of the icy rain bucketing down outside. I certainly didn’t envy the mass of patiently shivering hip hop heads still waiting in line. But once inside; warm, dry, and with a beer in my hand, the performance of 15-yr-old boy wonder Soliloquy was quick to draw my attention. Still in high school, the curly haired Melbourne native strutted the stage with confidence and talent far beyond his years - an opinion which seemed to be shared by the rapidly growing crowd. It was only 9pm, but the Espy was already comfortably full, with a thick line of eager patrons hovering by the bar. Soliloquy was the first of the night’s who’s who of hip hop artists promoting Golden Era, the record label started by the Hilltop Hoods in 2008. Fans who’d pre-purchased tickets were given a free copy of the Golden Era Mixtape - distinguished by the distinctive dull gold screaming microphone adorning the case - upon entry.

    The event was headlined by names synonymous with Golden Era; Briggs, Vents, and the mighty Funkoars. In the Gershwin Room were soulful crooners Lowrider, back from playing South by Southwest in Texas in March, and South Australian MC’s Mase n Mattic, at home amongst the Adelaide-dominant line up. Adding further weight to the already impressive acts were godfathers of Australian hip hop Def Wish Cast, set to release their first album in six years next month. Raise the Roof was somewhat of a prequel for the crew, who are set to tour with their new songs in June. After twenty years in the business, the boys know how to put on a show. In the words of MC Die C, “We go out there, we sweat it up, we give it our 100 per cent.”

    In a scene increasingly dominated by soft samples, timid beats and rapping about feelings, the Golden Era crew spit lyrics about drugs, benders and whores – and judging from the crowd on Tuesday night, their extensive fanbase can’t get enough. Each with their own variation on the aggressive style of delivery that seems typical of the label, Briggs was followed by Vents, who was followed by the Funkoars. Both Briggs and Vents had the crowd jumping with their most well-known tunes, Vents finishing his set with high voltage favourite Rollin’ Balls. The passion these artists feel for their music is apparent in their live shows – as Vents says, “hip hop is my entire life.”

    The Funkoars featured songs from their first album to their latest a career spanning nearly a decade. Their broad range of work is united by one common theme – its energy. This is party music. With samples frequently including brass and old school guitar, amplified by raw production, it’s easy to picture the raucous life the ‘Oars are reputed to lead if this is its soundtrack. Hardcore fans of the foursome showed up with their eerie Vincent D’Onofrio masks at the ready, matching the faces of the Law and Order: Criminal Intent actor superimposed over the Funkoars on their tour poster. The group played the night as part of their Vincent D’Onofrio tour, following the September 2011 release of their latest album the Quickening.


    Written By Frances Vinall Exclusively For Ozhiphopshop


5 Item(s)